Off the forecourt
ff The RSM team developed a suite of marketing collateral to help Mercedes-Benz Retail Group (MBRG) with an Approved Used campaign. As the UK’s largest Mercedes-Benz dealer group, MBRG required a creative marketing concept to showcase an offer running across 30 dealerships for 2015. As part of a five-year partnership, RSM was tasked with developing a number of concepts, before fine-tuning them into an innovative campaign that would ‘sell cars off the forecourt’. “In such a short timescale the RSM team delivered a full marketing campaign for Q1 to its usual high standards, and the results exceeded our expectations” said the Group Marketing Manager of Mercedes-Benz Retail Group.