WORLD CHAMPION CHOOSES RSM FOR WTCC CAMPAIGN

WORLD CHAMPION CHOOSES RSM FOR WTCC CAMPAIGN

Double FIA World Touring Car Champion Chevrolet has selected RSM as its PR and communications agency as it embarks on its 2011 campaign. The UK-based agency will provide public relations support to the 2011 title contender Rob Huff. The campaign will focus on increasing Huff’s profile within the UK, and in turn that of the Chevrolet Cruze, in which he will compete for the upcoming season. RSM will drive proactive feature and interview placement beyond the motorsport sector. “Motorsport is a niche sector but RSM’s experience illustrates the potential to gain exposure outside of the normal titles,” said Rob Huff. “I’m really excited to work with the team to push my brand and Chevrolet’s in the UK.”

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