WEBSITE KEEPS LE MANS WINNER IN POLE POSITION

WEBSITE KEEPS LE MANS WINNER IN POLE POSITION

Two-time winner of the 24 Heures du Mans, Allan McNish has launched his new website with the help of agency RSM. Specialising in the automotive and motorsport industries, RSM has designed and built McNish’s new online presence with a dynamic and creative execution to appeal to both his fans and stakeholders. Having developed initial creative concepts, the RSM team managed photoshoots to ensure appropriate imagery for the well-respected Scottish driver and Radio 5 Live broadcaster while also producing copy that highlights McNish’s racing success and his work as a brand ambassador. “When I was looking to update my website, RSM provided me with a stunning creative concept, incorporating the latest trends,” commented McNish. “Easily navigable and managed from concept through to going live, it’s the first site of its kind in motorsport and has certainly ticked the box for both me and my partners.”

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