VAUXHALL APPOINTS RSM FOR BTCC PR SUPPORT

VAUXHALL APPOINTS RSM FOR BTCC PR SUPPORT

Vauxhall Motors UK had appointed marketing communications agency RSM to provide its British Touring Car Championship (BTCC) campaign with PR support. A specialist in the motorsport sector, RSM will deliver a comprehensive public relations programme for the car manufacturer’s touring car motorsport programme. The campaign will target motorsport and automotive audiences, while also looking to widen the appeal through national and regional outlets. VXR Brand Manager commented: “Vauxhall’s BTCC communications programme requires both automotive and motorsport expertise, which is why we have chosen to work with RSM. We were also impressed by its highly creative approach.”

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