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SUCCESSFUL SOLUTIONS FOR A FIRST CLASS EVENT

Increasing car sales for the Mercedes-Benz Retail Group is the main focus of marketing activities. In September, RSM developed an exclusive ‘First Class’ event for Mercedes-Benz Dartford, developing the campaign from concept and design through to delivery. The turnkey solution was executed over a two-week period, with customers invited to the exclusive four-day event. In addition to managing the invitation process, RSM designed and installed the branding as well as a hospitality provision. A total of 44 cars were sold and over 90 sales leader were generated over the period. “RSM provided a dynamic and effective solution that engaged with our loyal customers. You only have to look at the results to see the event was a success,” said the Group Marketing Manager of Mercedes-Benz Retail Group.