SIZE MATTERS WHEN IT COMES TO DIGITAL STRATEGY

SIZE MATTERS WHEN IT COMES TO DIGITAL STRATEGY

RSM will continue its partnership with Mercedes-Benz Retail Group (MBRG) to increase awareness of the business through digital marketing and social media activities following a contract extension. In the past nine months RSM has delivered a 92% year-on-year boost in traffic to the retailer’s website. As part of an integrated digital strategy, RSM manages organic search engine optimisation (SEO), supported by real-time analytics to monitor return-on-investment. Over the past six months, RSM has successfully increased domain and page authority as well driving the 92% hike in traffic to its website mercedes-benzretailgroup.co.uk. RSM also achieves exceptionally strong results across its social channels. Having received the AM Award for ‘Best Social Media Campaign 2014’ in February, RSM has worked to increase the following by as much as 624% (YOY). In May, posts developed by RSM reached 11 million people with 77 new Twitter followers acquired. RSM creates unique and engaging content, ranging from competitions to dealership engagement, and has developed and implemented a strategic paid-for advertising programme. As a consequence, best-ever results have been achieved with significant growth across all platforms during the past year: +624% Google+, +471% YouTube, +462% Facebook, +288% Instagram, +197% Twitter, +83% Linkedin. “We realise the importance of having a comprehensive digital strategy in both winning and retaining customers. RSM delivers strategic and innovative campaigns using the team’s wealth of experience to drive forward our business and ensure we are at the forefront of our industry,” Group Marketing Manager of Mercedes-Benz Retail Group.