RSM WINS DONINGTON PARK MARKETING TENDER

RSM WINS DONINGTON PARK MARKETING TENDER

RSM has been appointed to support the Donington Park circuit, Leicestershire, in the promotion of its new facilities following a £4.8 million investment. Marketing communications agency RSM has secured the two-year deal following a three-way tender. It will provide turnkey marketing solutions in support of the new facilities, including the management of its official opening. The marketing communications programme is to include a new corporate identity, supporting marketing materials and a comprehensive PR campaign targeted at specialist, national and regional media. “RSM’s motorsport experience really sold us on the agency, and with a great mix of services and a heritage in motorsport we’re looking forward to increased awareness of Donington Park and the successful launch of its new facilities,” said Donington Park Managing Director.

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