RSM TAKES VAUXHALL NATIONWIDE

RSM TAKES VAUXHALL NATIONWIDE

Vauxhall Motors UK has appointed automotive agency RSM to develop a nationwide tour targeting key regional media. RSM will develop and implement the campaign, which includes management and co-ordination of the six-location programme. Vauxhall Motors UK management will visit each region to introduce new products and provide regional media, across broadcast, print and online titles, with a unique opportunity to experience the models. “RSM’s track record within the automotive sector and prior support to Vauxhall has led to the agency’s appointment,” said Vauxhall's spokesperson. “It’s really important for us to get out there and on the ground to promote Vauxhall’s offering, and RSM’s roadshow concept meets our exacting requirements.”

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