RSM TAKES LAMBORGHINI RACING

RSM TAKES LAMBORGHINI RACING

Italian super sports car manufacturer Automobili Lamborghini has appointed automotive specialist RSM to support its new motorsport venture. Automobili Lamborghini will launch its one-make racing series, the Lamborghini Blancpain Super Trofeo, next month. Featuring 560hp racing versions of the Lamborghini Gallardo LP 560-4, the series comprises of six European race weekends. RSM will provide turnkey series organisation and management as well as a comprehensive communications programme throughout the season, which includes market-specific PR and coordination in Belgium, France, Germany, Italy, Spain and the UK. Automobili Lamborghini Director of Brand and Design said: “Lamborghini has a long-standing relationship with RSM, which has demonstrated both its proactive approach and international capabilities. As a trusted supplier, RSM was high on our list when going to tender.”

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