Supporting Chevrolet's motorsport programme with PR

RSM SUPPORTS CHEVROLET’S ROB HUFF FOR SECOND SEASON

Marketing communications agency RSM, which specialises in the automotive sector, has been reappointed by Chevrolet to provide PR support for its British title challenger Rob Huff in the FIA World Touring Car Championship (WTCC). Having finished second in the 2011 Drivers’ Championship, Huff will again contest in the WTCC behind the wheel of his Chevrolet Cruze. The Brit will be supported with a comprehensive PR programme that focuses on raising the profile of both Chevrolet and Huff within the UK market, broadening the target audience beyond motorsport outlets. “Following a successful partnership in 2011, Chevrolet has reappointed RSM to continue driving awareness across the UK,” said Chevrolet’s European Motorsport Manager. “As a brand, we’re looking forward to continuing our WTCC success and RSM plays a key part promoting our accomplishments.”

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