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RSM REAPS THE FRUIT OF ITS LABOUR

The RSM PR team was appointed by Porsche Retail Group to help raise the company’s profile within the industry and to the public. This Automotive Management article not only shows RSM’s ability to meet client objectives, but also sheds light on the importance of PR as a part of companies’ marketing communication strategy. RSM’s determination and ability to “sell-in” was rewarded: a comprehensive and positive five-page article on Porsche Retail Group’s new director, Ade Smith and his vision for the company. The magazine highlights his drive, the importance of delivering outstanding customer service across the whole business.