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RSM IN THE DRIVING SEAT

UK automotive agency RSM will provide pan-European PR and communications support to SEAT as it embarks on its new race series, the SEAT Leon Eurocup. The one-make motorsport series will feature a full field of 330hp SEAT Leon Cup Racers. Selected for its motorsport and automotive PR experience, the Milton Keynes-based agency will work alongside SEAT’s PR managers to develop and place features within key European media as well as provide a press office function. “It is very clear that RSM understand the motorsport industry and the agency’s creativity and credentials make it an ideal partner for us,” said SEAT’s Director of Communications. “We are very excited to be working with the agency, to see the team’s ideas come to life and to make the SEAT Leon Eurocup a triumph in its first season.”

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