RSM HELPS VAUXHALL FIND THE CHAMPION OF TOMORROW

RSM HELPS VAUXHALL FIND THE CHAMPION OF TOMORROW

A campaign to find the driving star of the future has concluded following a 12-month programme by Vauxhall Motors UK and supporting agency RSM. John Allison of Beverley, East Yorkshire, was crowned VXR Racing Driver of the Year following a gruelling set of challenges to put upcoming drivers through their paces. As overall winner, Allinson will drive an Astra VXR in the 2008 Dunlop Sport Maxx Cup, representing Vauxhall as part of his prize. RSM supported Vauxhall to launch the campaign back in March 2007 and has provided a national PR campaign to drive awareness of the competition, which attracted 40,000 unique visitors to the competition website and 10,000 entrants. VXR Marketing Manager commented: “The campaign has been a huge success, and many congratulations to John. RSM’s involvement in the programme has been a major part of this achievement.”

Leave a Reply

Your email address will not be published. Required fields are marked *