PRG DR1VEN 4

RSM GIVES PORSCHE INTERNAL COMMS A FACELIFT

RSM’s creative team has shaken up the look of Porsche magazine DR1VEN, an internal communications publication for Porsche GB’s retailing division, Porsche Retail Group. Having developed and implemented the magazine for the business since 2013, RSM’s design and copywriting team took it upon themselves to propose a whole new look for the publication, based on the learnings from the past 18 months. As a result, DR1VEN now has a more compact, square design and revitalised look for added impact, achieved through a dramatic new colour palette. Condensed to 12 pages, the magazine will also increase in frequency for timelier, quarterly distribution of news to the company’s staff. “The new DR1VEN design really packs a punch and looks fantastic,” said Porsche Retail Group’s Development and Communication Manager. “RSM’s proactive team has produced some fantastic editions and we’re looking forward to more of the same, more often, with this fresh new look.”