RSM has once again proven the strength of the Mercedes-Benz Retail Group social media strategy, recognised by Motor Trader as the second best performing dealer group in the Motor Trader Top 200 on Twitter and Facebook. Looking to gauge customer experience and satisfaction, the publication enlisted the help of a content marketing agency to analyse and rank the UK’s top 10 biggest dealer groups. “The images tend to be aspirational and reflect the luxury lifestyle that the brand wishes to convey,” states the report on the Mercedes-Benz Retail Group pages. “It clearly knows what its audience likes as it has the most popular Facebook page in the ranking with 17,045 likes.” The report comes following news Mercedes-Benz Retail Group has also climbed from seventh to third position in the prestigious 2015 AM100 list of influential tweeters. Since the inception of the Group’s Twitter account in 2012, RSM has developed its strategy, moving the account steadily up the automotive retailing industry ranks as a result. “We are delighted by the Motor Trader and AM100 outcomes. RSM’s efforts to constantly deliver strong editorial content that engages with our audience has proven invaluable,” said Matt Wrigley, Marketing Director for Mercedes-Benz Retail Group.