SEAT UK 3

RSM DELIVERS A HIGHLY SUCCESSFUL LOOK INSIDE SEAT UK

Millbrook in Bedfordshire was transformed into SEAT UK’s largest ever dealer network event from 27 April to 7 May 2015. An area normally reserved for automotive proving, the venue and circuit became a platform for RSM to demonstrate its event management and creative expertise to near-1000 directors, dealership staff and fleet customers. RSM won the competitive tender to provide turnkey event management with its ‘Inside SEAT UK’ event concept; creative, logistics, invitation process, on-site management, catering, valeting, organisation of professional drivers, video edits and interactive displays. Whether in the dedicated 448 sqm showroom built to the brand’s new corporate identity, brand zones or behind the wheel of the SEAT product range through the various driving experiences, guests enjoyed a complete SEAT brand immersion. This allowed attendees to look, touch, feel and experience SEAT’s ‘Technology to enjoy’ first-hand, with the aim of providing a better understanding and affinity with the brand. Chris Stevens, Head of Marketing for SEAT UK, said: “This is definitely the most complex event I have been responsible for and I think we should all be very proud of the results. You know that I was proud of the event as I invited the Event Managers from the other Brands to come along and see your hard work.”