DUNLOP COVERAGE

RSM CELEBRATES PR VICTORIES AT IOM TT AND LE MANS

Dunlop Tyres asked for RSM’s assistance with the promotion of its 2015 motorsport programme and the PR team developed several engaging concepts to target key media outlets. June hosted two of the biggest events for both two and four-wheels: world famous bike road race, the Isle of Man TT, and sportscar’s prestigious 24 Hours of Le Mans. The PR team’s proactive approach, combined with strong relationships built with the media over the past decade, delivered extensive coverage in The Independent and Motor Sport magazine, as well as the UK’s leading weekly automotive titles, Autocar and Auto Express. At the core of the respective campaigns was innovation, technology and performance – quite simply, how does Dunlop year-in, year-out develop race-winning products? Kate Rock, Consumer and Brand PR Manager for Dunlop Tyres UK, commented: “We are delighted with the coverage the RSM team has secured to date and are confident of more successes in the months to come.”