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SERVICES

WE’RE NOT PETROLHEADS WE’RE PROFESSIONALS

The RSM team admires design and technology in a new road car, comments on the fuel efficiency of a new CV, enjoys the benefits that motorsport brings to the marketing mix and debates the value of classic cars. RSM also knows how to relaunch a brand, produce an effective retail incentive scheme, promote engineering innovation to a targeted audience, run a national dealer advertising programme and gain international media coverage for parts and aftermarket suppliers. With diverse experience from other industries and all marketing disciplines, it’s knowledgeable specialists that form the RSM team.

“We are really impressed with the agency’s commitment to meet our business objectives, and ‘can do’ attitude.”

 

VICE-PRESIDENT OF SALES
HARMAN/KARDON EUROPE

PR & COMMS

Everything at RSM hinges on communication. RSM creates exposure in the right place and time to internal and stakeholder audiences, and a variety of media.

  • PR strategy planning & campaign delivery
  • Individual projects to a turnkey communications resource
  • The latest technologies & social media expertise
  • Internal & external communications
  • Campaign measurement & analysis

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EVENTS

Events span a spectrum of activities that can win hearts and minds or have quite the opposite effect. Our team of creative, logistics, IT, production and hands-on event professionals know that nothing ever just happens or occurs… unless you don’t want it to. Whether it’s a product launch, dealership event, conference, roadshow or incentive travel, our team ensures it is remembered for all the right reasons.

  • Event expertise, from concept through to
    post-event review
  • Creative, effective & sophisticated
    event solutions
  • Expert planning, guest &
    budget management
  • Interactive moments, from guest voting to
    3D visualisations
  • ‘VIP/exclusive’ events with the perception ‘money can’t buy’

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46%

open rate for EDM, twice industry standard*

*Direct Mail
Association, 2012, retention

DIGITAL & SEO

If you’re not online, you’re offline. In other words, you’re missing out. Everybody’s got a website these days… but digital marketing is so
much more. Front-end creativity and engagement is just the start: it’s essential to integrate a comprehensive delivery strategy with optimisation at the fore.

We provide support and advice on how to enhance your SEO. Our recommendations come from first-hand experience, supported by industry best practice. We understand the importance of ensuring you are getting top ranking service.

  • Turnkey support across the digital arena, from strategy to delivery
  • Utilisation of the latest technology, including websites, microsites,
    e-campaigns, apps
  • User Interface (UI) testing
  • Enhanced search engine performance through
    natural & organic optimisation
  • E-commerce support & guidance

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MARKETING

Whether it’s preparing or responding to a marketing strategy, or supporting sales and brand objectives, our ‘think tank’ brainstorms, researches and proposes the best solutions. If your marketing campaign is written but needs activation, or a complete campaign is to be defined and delivered, RSM provides
cost-effective solutions with a focus on ROI.

  • Marketing consultancy & employee mentoring
  • Review of current plans, including
    cost-reduction reviews
  • Corporate identity development, refresh & delivery
    of solutions
  • Sales engagement & strategic
    communications programmes
  • Database identification, consultancy
    & management

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“At Lamborghini all our suppliers need to reflect the high quality of our product and RSM is a key supplier to ensure the continued customer satisfaction.”

 

DIRECTOR OF BRAND & DESIGN
AUTOMOBILI LAMBORGHINI

PROMOTIONS

Knowing how to aid trial, grow
loyalty, raise presence and improve spend is the role of retail
promotions. From bespoke solutions to firm-wide initiatives, we develop campaigns supporting goals to engage all audiences.

  • Internal & external promotion development & delivery
  • Framework implementation to aid competition & engagement
  • Product launches & placement
  • Legislative advice
  • KPI measurement identifying ROI

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SOCIAL MEDIA

Social media is here to stay, and the opportunities are endless. But effective delivery of social media campaigns as
part of an integrated communications plan is much more than a quick tweet or posting a new video.

  • Integrated social media solutions across all key platforms, enhancing natural search engine optimisation
  • Bespoke campaigns specific to each social media site
  • Two-way social media
    communication management
  • Audience growth & data
    development & enhancement
  • Facebook apps, competition development
    & execution

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CRM

It’s more than sending Mr Smith a regular letter: it’s about finding, understanding and keeping the Smith family engaged. It’s about engagement and ensuring positive encounters with your firm.

  • CRM journey planning & execution
  • Identification & creation of customer touch points
  • Develop & manage call centre operations
  • Design & production of CRM materials
  • Data acquisition & mining

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