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17 YEARS YOUNG

RSM is an integrated automotive marketing communications agency, with a proven track record. Since 1997, RSM has been focused on providing ROI, and continues to apply this added-value approach, supported by a ‘can do’ attitude and accountability.

 

  • UK-based, with international perspective
  • Turnkey solutions
  • 48 years of ‘hands-on’ automotive marketing experience
    – Aftermarket
    – Dealer
    – Engineering & fabrication
    – Manufacturer: cars, vans & trucks
    – OEM

THE RSM JOURNEY

1997-2003

Starting to drive results…

Managing Radio Le Mans for Haymarket

2000-2004

Provided event management support to General Motors at 24 Heures du Mans

1999-2006

Sony in-car events agency organising events at 32 venues in 60 days

2002

Mercedes-Benz E-Class launch, 760 test drives over three days, 42
cars sold

2003-2010

Lamborghini PR agency for motorsport

2004-2008

Developed CRM programme (Point3) for Mercedes-Benz London

Managed Vauxhall motorsport communications programme

2008

Created internal
communications
programme
for Cobra UK

2009-2012

Yokohama PR and copywriting support

CRM support for Lamborghini

2009-2012

Managed Lamborghini motorsport series
(Super Trofeo), event management, hospitality, PR, and coordination

2011-

Providing communications and creative support
for Autosport International, Europe’s largest motorsport event

2010-

Won Mercedes-Benz contract as the sole marketing communications agency for its 40-site
retail division, both Sales and After Sales

2011

Delivered ‘mystery shop’ programme for Volkswagen and Škoda retailers

2012-

Appointed global PR and Comms agency for
FPT Industrial

Developed and launched HR website for Mercedes-Benz UK

2013-

Within 2½ years RSM helped Mercedes-Benz Retail Group
reduce marketing spend, and increased market share by 8%

2013-

Created and developed a dynamic website for Desmond J. Smail

THE TEAM




JOSEPH WHEELER

JOSEPH WHEELER

20 YEARS MARKETING EXPERIENCE:
17 YEARS AT RSM

Challenging, creative, wickedly humorous: Joseph's qualities are those he demands at RSM. He draws on experience in the automotive aftermarket, motorsport and the UK's top automotive publishing house, Haymarket. Hands-on and ever mindful, he sets the tone and drives the line in
client working.

“There is so much to be said for a 'can do' attitude!”

LINDSAY WATSON

31 YEARS AUTOMOTIVE AND TRANSPORT EXPERIENCE: 1 YEAR AT RSM

Combining strategic insight with tactical awareness, Lindsay has a tireless passion to deliver high quality solutions to achieve both short and long-term client goals. His automotive and transport experience is complemented by a ‘team player’ attitude, a great sense of fun and the innate ability to see things from a client’s perspective.

"A business, like an automobile, has to be driven to get results."
B.C. Forbes

MARION-B

MARION BARNABY

15 YEARS EVENT MANAGEMENT EXPERIENCE

For over 15 years, Marion has been delivering events for many automotive industry leaders; Porsche, Lamborghini and Ford. Her attention to detail, supported by her problem solving mind, ensures that guests leave the respective events having a positive experience. In the event world ‘Miss Can Do’ delivers.

“Everything depends upon execution, having just a vision is no solution.”

HANNAH-H

HANNAH HEYS

5 YEARS ON AND OFFLINE MARKETING EXPERIENCE

Hannah is a Senior Account Manager with a passion for creative campaigns, priding herself in delivering comprehensive strategies from concept through to delivery, with proven success for providing return on investment. She has an eclectic marketing background, from the automotive sector through to the energy industry.

“Keep a focus on the business objectives.”

16 OTHER



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