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When Mercedes-Benz Retail Group decided to take its product offering to its target audience, the company chose the creation of a pop-up shop in Westfield Stratford City shopping centre in East London. RSM’s event and marketing team was tasked with delivering the project, which was designed to bring the public closer to the new generation of Mercedes-Benz cars. A range of models were displayed, including the A-Class, B-Class and new C-Class, as well as Mercedes-Benz Collection items. The pop-up shop attracted 13,081 people through the doors during the 28-day period, generating 2,223 sales. The Group Marketing and CRM Director of Mercedes-Benz Retail Group said, “As a forward-thinking company we are constantly looking for new ways to engage with our target audience and we continue to work closely with RSM as the team consistently delivers fantastic results. The pop-up shop has been a real success and it is due in no small part to the hard work and creativity that the RSM team invested.”