PRG

PORSCHE RETAIL GROUP ACCELERATES MARKETING ACTIVITIES WITH RSM

Porsche Retail Group, the UK’s largest Porsche dealer group, has appointed RSM to deliver turnkey marketing communications support that epitomises ‘Performance. Passion. Porsche’. Following RSM’s successful development of Porsche Retail Group’s internal magazine DR1VEN, the team’s role has significantly expanded to encompass all marketing activities. From marketing consultancy support across print and digital projects to CRM and staff engagement, the RSM team will assist the Group in reaching its business objectives for the year ahead. “Aware of RSM’s work and reputation within the automotive sector, we knew the agency would be a great fit. The team’s creative thinking, automotive retail knowledge and excellence in execution is why RSM is our chosen supplier,” said Porsche Retail Group Managing Director.

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