MULTIPLE BTCC CHAMPION REAPPOINTS RSM

MULTIPLE BTCC CHAMPION REAPPOINTS RSM

Buckinghamshire-based communications agency RSM has been re-signed to support the Vauxhall Motors UK motorsport arm, VX Racing, with its campaign in the British Touring Car Championship (BTCC). Following two successful seasons, Vauxhall has confirmed RSM’s PR and communications support for the next three years, incorporating supporting materials such as press packs, autograph cards, posters and point-of-sale. The campaign includes leveraging Vauxhall’s motorsport activities and drivers to raise the car manufacturer’s profile in the specialist motorsport media and beyond. The programme also incorporates the management of media events, stakeholder communications and the provision of a turnkey press office function. “RSM’s success in this role so far has been down to the fresh ideas that the team brings to the communications programme,” said VXR Brand Manager. “Its continued commitment to meeting our objectives has led to RSM’s reappointment.”

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