LAMBORGHINI SELECTS RSM TO KEEP IT IN THE FAST LANE

LAMBORGHINI SELECTS RSM TO KEEP IT IN THE FAST LANE

Luxury automotive manufacturer Automobili Lamborghini has chosen RSM to support its first motorsport foray in North America with the Lamborghini Murciélago R-GT. PR and communications campaigns will be provided by RSM to the Italian company as it enters the American Le Mans Series with former Formula One driver David Brabham at the wheel. The marketing communications agency, which has a deep motorsport heritage, will also provide communications to Automobili Lamborghini’s global dealer network, keeping it informed of the latest news in its GT racing programme. “With international credentials and motorsport part of its DNA, we’re looking forward to RSM’s support of our new US motorsport programme,” remarked Automobili Lamborghini Director of Brand and Design.

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