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KEEPING COMMUNICATIONS ON TRACK FOR DUNLOP

Following existing marketing and promotional activity at the Dunlop MSA British Touring Car Championship (BTCC), RSM has developed internal communications around the Isle of Man TT on behalf of Dunlop. The tyre manufacturer is proud to be ‘Official Tyre Partner’ to the historic event and wanted to ensure its staff and stakeholders were kept up-to-date on the island’s race activities. RSM developed two bespoke newsletters to inform about Dunlop’s activation and results from the event. This included one qualifying newsletter showcasing ‘TT Trivia’ and ‘Ones to watch’, whilst the second newsletter contained the race results and Dunlop’s roadside activation. Dunlop’s Communications Specialist commented, “Thank you for all your help in turning this newsletter around in such a short space of time. As a new communication for the Isle of Man TT, it is a great piece of internal PR and we look forward to working with RSM on future editions.”