SOCIAL MEDIA MANAGEMENT SUCCESS FOR MERCEDES-BENZ RETAIL GROUP

SOCIAL MEDIA MANAGEMENT SUCCESS FOR MERCEDES-BENZ RETAIL GROUP

RSM Auto has extended its support of Mercedes-Benz Retail Group to social media management in 2013, recording impressive results during the first three months of the programme. Tasked with the challenge of managing and growing 12 social media channels, covering Mercedes-Benz Retail Group and smart Retail Group for the manufacturer-owned dealer network, RSM Auto’s approach has focused on the creation of unique, engaging content, tailored to each platform. Growth has been recorded across the board, highlighted by a 250% increase in the Mercedes-Benz Retail Group Facebook audience.

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