HAVING SOME FÜN(F)

HAVING SOME FÜN(F)

Developed and delivered by RSM, Mercedes-Benz Retail Group’s fün(f) promotion has been a resounding success, with 233 used Mercedes-Benz vehicles sold in a 72-hour period. Tasked by Mercedes-Benz’s UK retail arm with developing a unique weekend sales promotion to roll-out across 17 sites nationwide, RSM devised the fün(f) campaign. Promoted through a range of engaging creative, customers were able to select from one of five incentives with each purchase, such as annual Sky TV subscription, a family theme park pass or free fuel. “The fün(f) campaign was an amazing success. I’m really proud of what the team put together in such a short period of time, keeping quality and creativity at the fore,” said Joseph Wheeler, RSM Managing Director.

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