GM REAPPOINTS RSM FOR LE MANS CAMPAIGN

GM REAPPOINTS RSM FOR LE MANS CAMPAIGN

Following the success of General Motors’ 2000 24 Heures du Mans programme, the automotive manufacturer has extended its contract with Milton Keynes agency RSM. Specialising in the automotive sector, RSM will support GM for a further three years with event management at the renowned endurance race, held since 1923 at the French circuit. The reappointment follows a successful guest support and merchandise programme in 2000, where there was an increase of 112% in year-on-year sales of merchandise designed, produced and retailed by the RSM team. “What we love about RSM is that the team always acts with best intentions and never fails to deliver. It’s this relationship with the supplier that we wish to extend,” said Corvette Brand Manager (General Motors).

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