DUNLOP

DUNLOP ASKS RSM TO GET A GRIP

Leading high-performance tyre manufacturer Dunlop has selected automotive specialist agency RSM to review its sponsorship activation of the 2014 Dunlop MSA British Touring Car Championship. RSM will review existing marketing activities and make recommendations for the season ahead, providing consultancy support across media partnerships, driver endorsements, co-sponsor work, promotions and digital engagement. “We chose RSM as we wanted to work with like-minded partners that can deliver ROI,” said the Dunlop Brand Manager. “The team has put forward some great ideas and we look forward to seeing the marketing campaign come to life.”

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