ASI

DRIVING FOOTFALL FOR AUTOSPORT INTERNATIONAL

Autosport International, Europe’s largest motorsport show, saw a four per cent increase in attendance this year against 2013 following support from automotive agency RSM. A total of 82,400 people attended the 2014 show in RSM’s seventh year of supporting the event across PR and promotions that target both the consumer and trade audiences. The team also acts as the show’s press office, serving almost 500 international media while managing news, launches and celebrity attendance. “RSM has consistently delivered great results, which is reflected in the longevity of our relationship with the team,” said the Managing Director of Haymarket Exhibitions. “Yet again the show was successful and the footfall reflects all the hard work RSM has put into the show.”

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