RSM AUTO | Digital PR & Event Agency

Yokohama’s diverse European audiences, including dealers, distributors and OEM clients, need concise and informative communications. PR is a key tool, with internal communications and online management major aspects of Yokohama’s communication mix. With a global motorsport programme, RSM managed PR for the world’s seventh largest tyre manufacturer, leveraging involvement to create features and lifestyle insight, and provide content for the website and e-newsletters.

CREATIVE

DIGITAL

EVENTS

PR&COMMS

"For a global brand such as Yokohama, public relations is a key element of communications. RSM is proactive and advises Yokohama regularly on how to maximise these programmes to the media. The level of commitment and passion in meeting our objectives is impressive. Although based in the UK, the agency has a global reach."

MARKETING MANAGER
YOKOHAMA EUROPE GMBH

CASE STUDY

LEVERAGE MOTORSPORT
INVOLVEMENT

CHALLENGE
SOLUTION
RESULTS

To design, build and populate a fully functional consumer and press website with content from the automotive and
motorsport sectors.

Align the tyre manufacturer’s wider remit of PR activities across European markets.

Design, produce and distribute electronic trade newsletters to the European
dealer network.

Work closely with Yokohama’s existing designers to build a turnkey web solution, incorporating this in the existing
digital framework.

Focused design to engage visitors through interactivity and a modern, dynamic look and feel.

Ensuring repeat visits through regularly updated multimedia content: up-to-date news, footage, interviews and
historical features.

A modern and stimulating digital platform.

22% increase in coverage (from 2008).

Solution enables Yokohama to showcase its wide-ranging sports, consumer and corporate activities to the respective target audiences: distributors, clients, consumers and media.