RSM provides above and below the line strategy support for smart, including advertising, direct mail, point of sale, social media and events. When smart wanted a fresh online presence, RSM developed smartmatch; a website for both potential and existing smart owners. Enter your ideal combination of looks, performance and drive, and smartmatch delivers the ideal car via smart’s major dealers.
“We spoke with several agencies regarding this project, and RSM’s approach was by far the most creative. RSM developed not only an engaging digital platform but also to budget;
DIGITAL - WEBSITE
MARKETING - ADVERTISING
SUMMER EVENT 2013:
Promote the smart summer event 1-4 August, taking place across four locations.
Reflect the energy and fun of the
Incorporate the theme of the
RSM created and developed the ‘save some lolly’ campaign, turning smart cars into a multi-coloured ice lolly.
Campaign-themed direct mail was distributed to the target audience.
34 cars purchased.
On-going engagement with a further 29 prospects.
MARKETING - DIRECT MAIL