The critically acclaimed Radical road car, the SR3 SL, needed a digital presence. RSM, working closely with the Radical team, developed an engaging, interactive website with a solid foundation in CRM best-practice and the latest cross-platform W3C compliance. The digital journey first drove prospects to the website, and subsequently targeted increased enquiries.
“RSM’s reputation for delivering high quality work transparently led to the agency’s appointment to build the SR3 SL website. The dynamic end product was delivered on time and to budget.”
DIGITAL - BANNER
MARKETING - CAMPAIGN SUPPORT
INCREASE IN QUALIFIED LEADS AFTER LAUNCHING THE SITE
LAUNCH OF THE ROAD-GOING
SR3 SL DIGITALLY
Radical had already launched the
road-going SR3 SL online.
Raise awareness of the product, its features and the thrills of driving a Radical SR3 SL.
Create a brand-appropriate digital experience for browsers.
Develop an engaging web presence, through a micro-site.
Create an intuitive user experience.
Improved coding to ensure enhanced search engine optimisation/performance.
Underpin a superior sales enquiry process with database creation.
Upgraded dealer website links
275% increase in qualified leads after launching new site.
Significantly increased audience with international reach.
65% increase in visiting web-traffic.