RSM AUTO | Digital PR & Event Agency

When Mercedes-Benz UK established its own national dealer network in 2002, RSM was there, supporting with event management and promotional campaigns. Since 2010 RSM has provided a turnkey marketing, PR and comms resource, both online and offline. The diverse programme includes advertising, surveys, direct mail, events and product launches, experiential marketing, bespoke customer and internal publications, social media and numerous website and digital projects.

CREATIVE

CRM

DIGITAL

EVENTS

MARKETING

PR&COMMS

PROMOTIONS

SOCIAL

“RSM consistently delivers all aspects of our marketing requirements to a very high standard. The team’s commitment to accountability and delivery ensures we make the most of our marketing efforts, even in challenging times.”

MANAGING DIRECTOR
MERCEDES-BENZ RETAIL GROUP

CASE STUDY

DRIVING NEW SALES THROUGH INTEGRATED COMMUNICATIONS

CHALLENGE
SOLUTION
RESULTS

Improve Quarter One new car sales through a bespoke integrated communications campaign.

Create a consistent on-brand approach for 33 locations, across a variety of communication platforms.

Develop a look that can be used for different vehicles at varying price points.

Create a design that complements the beauty of the vehicles, making ‘the cars the stars’.

Use simple design execution to work alongside the complex look of the vehicles.

Create two platforms: one for retail customers, one for business users.

Identify the price points and hero models to feature.

233 new Mercedes-Benz cars sold in the ten-day used event.

Delivered pan-dealer solution utilised across the marketing mix, from electronic media to point-of-sale, websites to direct mail.