RSM AUTO | Digital PR & Event Agency | Client

+44 (0)1908 635300

CONTACT

Areas of interest:

MARKETING SOCIAL MEDIA

DIGITAL CRM

COMMUNICATIONS PROMOTIONS

EVENTS

CHECK THIS BOX IF YOU DO NOT WISH TO RECEIVE FUTURE CORRESPONDENCE

Please complete this form and we’ll get back to you ASAP.

MESSAGE *

*MANDATORY FIELD

integrity: creativity: quality

Due to the successful on-going relationship between Mercedes-Benz and RSM, the agency was asked to help deliver a consistent marketing approach in support of its new Light Commercial Vehicle (LCV) division. RSM’s existing B2B knowledge has enabled it to deliver a number of dynamic and responsive heavyweight campaigns. These span digital and print communications, promotions and incentives, as well as supporting product launches including the award-winning Mercedes-Benz Citan model.

“RSM has been our marketing communications agency for over four years, becoming an integral part of the Mercedes-Benz Retail operation. The agency continues to add value each day with a wonderfully positive attitude.”

CUSTOMER SERVICES DIRECTOR
MERCEDES-BENZ RETAIL GROUP

MARKETING - ADVERTISING

MARKETING - ADVERTISING

GALLERY

VAN DEMONSTRATIONS IN ONE DAY

CASE STUDY

CASE STUDY

ANOTHER
DELIVERY
IN LONDON!

CHALLENGE
SOLUTION
RESULTS

Launch the new Mercedes-Benz Citan
in London.

A new segment for the Mercedes-Benz brand, Citan needed to target conquest drivers of other marques.

Need to illustrate the van’s capability, flexibility and affordability.

Build a database for
future communications.

Generate dealership footfall.

Communicate to drivers of competitive vans through electronic direct mail.

Create an engaging event that van drivers would attend.

Produce relevant point-of-sale to illustrate the potential of the Citan.

78 Mercedes-Benz Citans sold as a direct result of the event.

Supported the growth of Mercedes-Benz Retail Group LCV to becoming the fourth largest Mercedes-Benz van franchise in the UK in less than six months.

75 Citan van demonstrations at the event.

MARKETING - EDM

MARKETING - CAMPAIGN

PR & COMMS