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integrity: creativity: quality

From PR, CRM, and customer events to turnkey management and dual-language communications in support of the Lamborghini Blancpain Super Trofeo, RSM delivers ‘Lamborghini style’. Imagine presenting a brand new car, not even launched to the world’s media, to VIPs in 14 countries across four continents in 12 weeks. From logistics to event management and the brand experience, we’ve delivered it.

“The RSM team has worked on our behalf for over six years across varied projects: product launches, event management, marketing support and motorsport consultancy. They are a proactive team and have a great passion for getting the job done.”

DIRECTOR OF BRAND & DESIGN
AUTOMOBILI LAMBORGHINI

EVENTS - PAN-EUROPEAN ROADSHOW

PR & COMMS - COVERAGE

GALLERY

Working with Automobili Lamborghini since

2001

CASE STUDY

CASE STUDY

LAUNCH A SUPERCAR NO-ONE WAS ALLOWED TO SEE

CHALLENGE
SOLUTION
RESULTS

Launch new Lamborghini Gallardo Spyder in EMEA and USA.

Four months before world launch at Frankfurt Motor Show.

Only one pre-production car.

Could not be photographed in transit or by attending prospects.

A global ‘secret’ tour to a carefully selected VIP audience/prospects.

Elusive and stylish locations: art galleries, photographic studios and aviation clubs.

14 cities, four continents, in 12 weeks including Bahrain, Cologne, Kuala Lumpur, London, Los Angeles, New York and Toronoto.

Stage sets designed and prototyped in three weeks.

Car shipping manifest and security planned.

Local hostess and crew recruited.

Sets constructed and dismantled in a single day for cost-efficiency.

68 Gallardo Spyders ordered pre-launch.

Worth £11 million.

No secret pre-launch pictures leaked!

MARKETING - SALES CAMPAIGN

CRM - SURVEY

EVENTS - LUXURY PRODUCT DISPLAY