RSM provides a turnkey communications programme and creative support for Europe’s largest motorsport show, Autosport International. With a marcomms strategy to drive sales, the team also acts as the show’s press office, serving over 500 international media while managing news, launches and celebrity attendance. For seven years RSM was appointed by Haymarket to manage Radio Le Mans, with the radio station serving 125,000+ British fans who made the pilgrimage to the 24 Heures du Mans.
“The longevity of our relationship with RSM is down to the results delivered. Motorsport is a niche sector but through the team’s diligence, hard work and comprehensive contacts, extensive coverage was secured.”
PR & COMMS
CUMULATIVE CIRCULATION FOR 2014 COVERAGE
DRIVE FOOTFALL TO
Increase event footfall.
Increase exhibitor sign-ups.
Grow the event’s social media following.
Manage on-site media.
Promotional campaign in consumer titles.
Comprehensive customer and
trade-focused PR programmes.
Communications to previous and
Social media strategy and implementation.
Press office facility, including media accreditation process.
82,000 people attended the four-day show in 2014, a four per cent increase on 2013
Over 550 pieces of coverage across national and regional broadcast and print titles, along with lifestyle and specialist outlets.
156% growth in Facebook following.
228% increase in Twitter following.
447 media managed.
21 million people reach through