RSM AUTO | Digital PR & Event Agency

RSM is proud to have supported many of General Motors’ global brands, including Cadillac, Chevrolet, Corvette and Vauxhall. Via communications programmes, RSM helped promote Vauxhall’s VXR product offering to the UK media, and Chevrolet’s dominance of the FIA World Touring Car Championship. RSM also developed Cadillac’s European merchandising programme and event management of both GM’s Le Mans product display and customer experience for over four years.

CREATIVE

EVENTS

MARKETING

PR&COMMS

PROMOTIONS

“What we love about RSM is that the team always acts with best intentions and never fails to deliver. RSM is a cherished supplier.”

BRAND MANAGER
GENERAL MOTORS

CASE STUDY

24 HEURES DU MANS

CHALLENGE
SOLUTION
RESULTS

Support GM’s participation in
the 24 Heures du Mans event with a product display.

Design and manufacture a Corvette and Cadillac racing merchandise range in
12 weeks.

Liaison with GM Design in Detroit to ensure brand alignment with reference to merchandise ranges.

Design and construct an eye-catching
stand to provide a secure and stylish environment for GM to promote the
Corvette and Cadillac product.

Use knowledge of Le Mans to ensure location achieved optimum footfall.

Multilingual event team product
trained, enabling management of all
product enquiries, as well retailing of merchandise range.

212% increase on merchandise sales.

Stand’s location was a focal point, ensuring a strong footfall.

210,000 fans got close to the Chevrolet Corvette and Cadillac product.