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Engine supplier FPT Industrial appointed RSM to provide communications support globally, concentrating on eight key markets to position the brand as an innovator and thought-leader in the commercial vehicle, agriculture, construction, marine and power generation industries. RSM’s comprehensive communications strategy ensures dissemination of profile-building news, forward feature contributions, proactive feature development and placement, as well as multilingual press office support.

“We require a communications agency that delivers effective B2B strategies. RSM’s credentials and its commitment at tender stage proved it’s the right partner for FPT Industrial.”

OPERATIONAL MARKETING &
COMMUNICATION MANAGER
FPT INDUSTRIAL

MARKETING - PRESENTATION

PR & COMMS - COVERAGE

MARKETING - BROCHURE


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MARKETS SUPPORTED BY
PR CAMPAIGN

CASE STUDY

CASE STUDY

TO INCREASE BRAND PROFILE WITHIN
KEY MARKETS

Position FPT Industrial as a global innovator in engine development.

 

Increase media coverage in key markets.

 

Improve international media relations.

 

Identify press opportunities.

 

Comprehensive forward
features programme.

 

Development and delivery of 12-month media activity plan.

 

Proactive sourcing of profile
placement opportunities.

 

Monitoring of key titles and media opinion.

 

Multilingual team.

Doubled year-on-year press coverage.

 

Extensive media coverage secured for primary product focus.

 

Improved profiling of FPT
Industrial spokespeople.

 

Strengthening media relationship across
key titles.