RSM AUTO | Digital PR & Event Agency | Client

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Areas of interest:

MARKETING SOCIAL MEDIA

DIGITAL CRM

COMMUNICATIONS PROMOTIONS

EVENTS

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integrity: creativity: quality

Engine supplier FPT Industrial appointed RSM to provide communications support globally, concentrating on eight key markets to position the brand as an innovator and thought-leader in the commercial vehicle, agriculture, construction, marine and power generation industries. RSM’s comprehensive communications strategy ensures dissemination of profile-building news, forward feature contributions, proactive feature development and placement, as well as multilingual press office support.

“We require a communications agency that delivers effective B2B strategies. RSM’s credentials and its commitment at tender stage proved it’s the right partner for FPT Industrial.”

OPERATIONAL MARKETING &
COMMUNICATION MANAGER
FPT INDUSTRIAL

MARKETING - PRESENTATION

PR & COMMS - COVERAGE

MARKETING - BROCHURE

MARKETS SUPPORTED BY
PR CAMPAIGN

CASE STUDY

CASE STUDY

TO INCREASE BRAND PROFILE WITHIN
KEY MARKETS

CHALLENGE
SOLUTION
RESULTS

Position FPT Industrial as a global innovator in engine development.

Increase media coverage in key markets.

Improve international media relations.

Identify press opportunities.

Comprehensive forward
features programme.

Development and delivery of 12-month media activity plan.

Proactive sourcing of profile
placement opportunities.

Monitoring of key titles and media opinion.

Multilingual team.

Doubled year-on-year press coverage.

Extensive media coverage secured for primary product focus.

Improved profiling of FPT
Industrial spokespeople.

Strengthening media relationship across
key titles.