Engine supplier FPT Industrial appointed RSM to provide communications support globally, concentrating on eight key markets to position the brand as an innovator and thought-leader in the commercial vehicle, agriculture, construction, marine and power generation industries. RSM’s comprehensive communications strategy ensures dissemination of profile-building news, forward feature contributions, proactive feature development and placement, as well as multilingual press office support.
“We require a communications agency that delivers effective B2B strategies. RSM’s credentials and its commitment at tender stage proved it’s the right partner for FPT Industrial.”
MARKETING - PRESENTATION
PR & COMMS - COVERAGE
MARKETS SUPPORTED BY
TO INCREASE BRAND PROFILE WITHIN
Position FPT Industrial as a global innovator in engine development.
Increase media coverage in key markets.
Improve international media relations.
Identify press opportunities.
Development and delivery of 12-month media activity plan.
Proactive sourcing of profile
Monitoring of key titles and media opinion.
Doubled year-on-year press coverage.
Extensive media coverage secured for primary product focus.
Improved profiling of FPT
Strengthening media relationship across