With a car stolen in the UK every five minutes, RSM was appointed to support Cobra UK in communicating the threat of vehicle crime and the company’s product solutions. RSM created an animated dealer education tool to increase product knowledge while also developing engaging stakeholder and internal communications. A strategic relationship was established with AVCIS, a police unit dedicated to vehicle crime, with a two-year PR strategy that drove widespread national media coverage.
“RSM supports Cobra with communications and services. We enjoy the fact that nothing is ever too much trouble and great care taken by RSM
in its work.”
MARKETING - BROCHURE
PR & COMMS - NEWSLETTER
RADIO 1, RADIO 2,
RADIO 4 &
INCREASING COBRATRAK RECOGNITION
Build awareness in the UK of CobraTrak, the European market leader in stolen vehicle tracking.
RSM developed and implemented a strategic PR programme, from topical press releases to positioning company spokespeople as industry experts on stolen vehicle recovery.
Also cultivated a relationship with AVCIS (Association of Police Officers Vehicle Crime Intelligence Service), reinforcing Cobra’s status as an innovative market leader.
Ongoing coverage in key press titles, driving awareness of the product and its USP of pan-European coverage.
Cobra UK’s association with AVCIS continues to reinforce its status as a trusted brand.