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Leading Volkswagen and Škoda dealer group Citygate employed RSM’s services to deliver an integrated marketing communications and CRM programme for both its car and commercial vehicle operations. RSM also supported the development of Citygate’s internal marketing team. As expected from a sharp retail operation, the bespoke B2B and B2C sales-orientated campaigns, which run online and offline, are all measured against specific KPIs and targets.

“We are very excited about the positive impact RSM has had on Citygate’s future; we clearly have a lot of projects and opportunities to work on.”

MANAGING DIRECTOR
CITYGATE AUTOMOTIVE LTD

MARKETING - ADVERTISING

MARKETING - DIRECT MARKETING

INCREASE IN
CARS SOLD IN
ONE WEEKEND

CASE STUDY

CASE STUDY

CO-ORDINATE SALES ACROSS SEVEN LOCATIONS WITH
ONE EVENT

Create a platform to enable sites to
cross-sell vehicle stock.

 

Develop a unified look and feel for three individual brands: Volkswagen, Škoda & People’s Car.

 

Execute an internal sales incentive with real-time reporting.

The event: across all locations simultaneously on one weekend.

 

Stock microsite to see different location stock, allowing reservations or sales, no matter where it’s based.

 

Internal online sales league to create
cross-dealer competition and individual
sales incentives.

94 cars sold in 72 hours, up 59% compared to average weekend sales.

 

21% open rate for EDM.

MARKETING - CAMPAIGN SUPPORT

MARKETING - ELECTRONIC DIRECT MAIL

DIGITAL - WEBSITE DESIGN