Leading Volkswagen and Škoda dealer group Citygate employed RSM’s services to deliver an integrated marketing communications and CRM programme for both its car and commercial vehicle operations. RSM also supported the development of Citygate’s internal marketing team. As expected from a sharp retail operation, the bespoke B2B and B2C sales-orientated campaigns, which run online and offline, are all measured against specific KPIs and targets.
“We are very excited about the positive impact RSM has had on Citygate’s future; we clearly have a lot of projects and opportunities to work on.”
MARKETING - ADVERTISING
MARKETING - DIRECT MARKETING
CARS SOLD IN
CO-ORDINATE SALES ACROSS SEVEN LOCATIONS WITH
Create a platform to enable sites to
cross-sell vehicle stock.
Develop a unified look and feel for three individual brands: Volkswagen, Škoda & People’s Car.
Execute an internal sales incentive with real-time reporting.
The event: across all locations simultaneously on one weekend.
Stock microsite to see different location stock, allowing reservations or sales, no matter where it’s based.
Internal online sales league to create
cross-dealer competition and individual
94 cars sold in 72 hours, up 59% compared to average weekend sales.
21% open rate for EDM.
DIGITAL - WEBSITE DESIGN