Internationally recognised for classic Aston Martins, Desmond J. Smail approached RSM for marketing consultancy. Having got under the skin of the business and a specific classic car environment, RSM has overhauled the marketing strategy from Desmond J. Smail’s online presence to client communications and a more rigorous approach to CRM.
"All RSM’s recommendations are supported by best-practice rationale, professionalism and transparency.”
MARKETING - DIRECT MAIL
DIGITAL - WEBSITE
CLICK-THROUGH RATE VS
2013 WEBSITE CREATION
Create an engaging digital platform for Desmond J. Smail Aston Martin in
Communicate appropriately to its luxury target audience.
Present beautifully restored, heritage
Aston Martin models to maximise their visual impact.
Embrace the latest developments to ensure online best practice.
Provide system that allows
Dynamic digital platform that works efficiently across desktop, tablet and smartphone devices.
Frequently changing content, and considered page construction enabling strong Search Engine Results Page
Intuitive back-end system, allowing easy internal updates through content management system.
Connect online activity to regular electronic communications, creating a seamless customer journey.
Fantastic anecdotal customer feedback to the team in Olney.
31% increase on average browse time
DIGITAL - WEB BANNERS