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Internationally recognised for classic Aston Martins, Desmond J. Smail approached RSM for marketing consultancy. Having got under the skin of the business and a specific classic car environment, RSM has overhauled the marketing strategy from Desmond J. Smail’s online presence to client communications and a more rigorous approach to CRM.

"All RSM’s recommendations are supported by best-practice rationale, professionalism and transparency.”

OWNER
DESMOND J. SMAIL

MARKETING - DIRECT MAIL

DIGITAL - WEBSITE

MARKETING - BROCHURE


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CLICK-THROUGH RATE VS
7% INDUSTRY
AVERAGE

CASE STUDY

CASE STUDY

2013 WEBSITE CREATION

Create an engaging digital platform for Desmond J. Smail Aston Martin in
Olney, Bucks.

 

Communicate appropriately to its luxury target audience.

 

Present beautifully restored, heritage
Aston Martin models to maximise their visual impact.

 

Embrace the latest developments to ensure online best practice.

 

Provide system that allows
self-managed content.

Dynamic digital platform that works efficiently across desktop, tablet and smartphone devices.

 

Frequently changing content, and considered page construction enabling strong Search Engine Results Page
(SERP) performance.

 

Intuitive back-end system, allowing easy internal updates through content management system.

 

Connect online activity to regular electronic communications, creating a seamless customer journey.

Fantastic anecdotal customer feedback to the team in Olney.

 

31% increase on average browse time
on website.

MARKETING - ADVERTISING

MARKETING - EDM

DIGITAL - WEB BANNERS