Marketing support for classic Aston Martin dealer Desmond J.Smail


Highlighting its scalability, RSM has risen to the challenge in supporting Desmond J. Smail with a marketing campaign to engage targeted customers. An internationally-recognised and respected Aston Martin specialist, Desmond J. Smail epitomises the belief that customers are more than just a number, dealing with a niche audience of classic car collectors and completing one-of-a-kind restoration projects. Initially responsible for revamping its digital presence, RSM will also work with the team to continue to improve customer engagement and client retention across a number of marketing channels, including advertising, brochures and EDMs. “With a relatively small yet very specific audience, we have been very impressed by RSM’s approach from the outset. The team has taken the time to listen to our requirements and develop campaigns to meet them,” said the owner.

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