103745.007 - RSM Auto Press Release_1_660x440_V2


The dust has settled at Millbrook Proving Ground following SEAT UK’s biggest dealership event to date and feedback for the manufacturer from the 900 plus attendees has been outstanding. Tasked with delivering a concept that strengthened relationships within the SEAT UK operation, RSM excelled with the post-event questionnaire revealing 99% of attendees rated the event as an excellent or good opportunity to strengthen their relationship with the brand. An overall customer satisfaction score of 97% was also recorded, with 82% rating the overall event as excellent. The RSM team delivered the two-week experience from 27 April to 7 May 2015, from the concept’s inception, through to the creative and logistics, invitation process, video edits and interactive displays, and on-site management of the numerous driving experiences brand zones and presentation areas. “I have been able to give customers a better insight on how the vehicles perform and handle, which has really helped me as a Sales Executive,” offered one attendee. Another commented: “To be included in such an event was a privilege and made me feel more than just a cog in a big wheel.”