Monthly Archives: May 2015

SEAT UK 3

RSM DELIVERS A HIGHLY SUCCESSFUL LOOK INSIDE SEAT UK

Millbrook in Bedfordshire was transformed into SEAT UK’s largest ever dealer network event from 27 April to 7 May 2015. An area normally reserved for automotive proving, the venue and circuit became a platform for RSM to demonstrate its event management and creative expertise to near-1000 directors, dealership staff and fleet customers. RSM won the competitive tender to provide turnkey event management with its ‘Inside SEAT UK’ event concept; creative, logistics, invitation process, on-site management, catering, valeting, organisation of professional drivers, video edits and interactive displays. Whether in the dedicated 448 sqm showroom built to the brand’s new corporate identity, brand zones or behind the wheel of the SEAT product range through the various driving experiences, guests enjoyed a complete SEAT brand immersion. This allowed attendees to look, touch, feel and experience SEAT’s ‘Technology to enjoy’ first-hand, with the aim of providing a better understanding and affinity with the brand. Chris Stevens, Head of Marketing for SEAT UK, said: “This is definitely the most complex event I have been responsible for and I think we should all be very proud of the results. You know that I was proud of the event as I invited the Event Managers from the other Brands to come along and see your hard work.”
PRG DR1VEN 4

RSM GIVES PORSCHE INTERNAL COMMS A FACELIFT

RSM’s creative team has shaken up the look of Porsche magazine DR1VEN, an internal communications publication for Porsche GB’s retailing division, Porsche Retail Group. Having developed and implemented the magazine for the business since 2013, RSM’s design and copywriting team took it upon themselves to propose a whole new look for the publication, based on the learnings from the past 18 months. As a result, DR1VEN now has a more compact, square design and revitalised look for added impact, achieved through a dramatic new colour palette. Condensed to 12 pages, the magazine will also increase in frequency for timelier, quarterly distribution of news to the company’s staff. “The new DR1VEN design really packs a punch and looks fantastic,” said Porsche Retail Group’s Development and Communication Manager. “RSM’s proactive team has produced some fantastic editions and we’re looking forward to more of the same, more often, with this fresh new look.”