Monthly Archives: February 2015

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APPEALING TO THE HEART AND MIND

The biggest news in the small car market this year has been the arrival of the new generation smart cars; fortwo and forfour. The RSM marketing account team developed a comprehensive launch pack for seven retailers in Birmingham, Manchester and London. Launching on Valentine’s Day, RSM responded with a campaign encouraging customers to fall in love with the new smart offering. Creative application of marketing materials, such as revealing how a 42-inch TV will fit in a smart, communicated the fun, stylish, versatility of the city car, with additional social media support encouraging showroom footfall. As a result of the two-day marketing campaign, the launch of the next generation smart was well received by customers, with 41 models sold and a total of 314 attendees across Birmingham and Manchester. “With a car that has undergone improvements in virtually all areas, we wanted to ensure all these attributes could be communicated to make smart stand out from the crowd. Yet again RSM successfully provided turnkey support giving us peace of mind for the heart and mind campaign,” said the Group Marketing and CRM Director of Mercedes-Benz Retail Group.
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RSM RECOGNISED BY THE RECOMMENDED AGENCY REGISTER

For the second year in a row, RSM has been highly rated as a Recommended Agency by its clients achieving a 93% customer service ranking. The Recommended Agency Register (RAR) undertakes extensive research with the objective of creating a comprehensive and independent list of the best high-performing agencies in the UK. Client comments include:“RSM is one of those agencies that still hold true to the simple principle of always deliver quality and service.”, “RSM understands what our audience wants and consistently delivers inspiring and engaging content.”, “RSM provides fantastically creative and thought-provoking copywriting services.”, “Since we have been working with RSM, we have only seen increased interest in our company.”, “RSM have helped us to build a strong social ‘family’ and dramatically improve our online reputation.” Joseph Wheeler, Managing Director of RSM commented, “We have received high recommendations across all elements; client service, creativity, effectiveness, strategic thinking and value for money, on time and on budget. We know that transparent communication is key, supported by a passionate team of professionals, so to receive such positive reviews is a testament to the great team at RSM.”
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CREATIVITY IS CONTAGIOUS

Leading international automotive retailer Inchcape, appointed RSM to provide a motivational video for its Audi network management training conference. Inchcape required an execution that would communicate the company’s USPs, engage with attendees and communicate the company’s vision and business objectives for the year ahead. Held at London’s Churchill War Rooms, the RSM digital team developed the empowering three-minute video showcasing what makes a good leader and the importance of good customer service. “It is the first time we have used the agency and they have provided a great service and end product,” said Inchcape Audi’s Operations Director.