Monthly Archives: June 2014

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RSM has successfully managed Mercedes-Benz Retail Group’s (MBRG) Manager of the Year conference that was attended by over 240 staff. The conference is an opportunity for MBRG’s management to get up to date with the company’s business performance and objectives morning forward, as well as celebrating success. For the sixth year running, Mercedes-Benz Retail Group enlisted RSM for the project, which the team turned around from concept to delivery in just three weeks. With operations also slick on the day, the venue was transformed from a corporate conference, which hosted business presentations during the day, into a glitzy awards ceremony in just 30 minutes. In addition to managing details such as stage props and oversized projection screens, RSM also chose the guest speaker. Baroness Manningham-Buller is ex-Director General of MI5 and was selected to speak on the topic of teamwork due to her experience of working through high-profile events such as the 7 July London bombings. Managing Director of Mercedes-Benz Retail Group commented, “What can I say? WOW. Each year RSM sets new standards for delivery and execution. Thank you to everyone who was involved; the whole team without exception was simply outstanding, not just the members present on the day but also the teams that worked up to the event.”


RSM will continue its partnership with Mercedes-Benz Retail Group (MBRG) to increase awareness of the business through digital marketing and social media activities following a contract extension. In the past nine months RSM has delivered a 92% year-on-year boost in traffic to the retailer’s website. As part of an integrated digital strategy, RSM manages organic search engine optimisation (SEO), supported by real-time analytics to monitor return-on-investment. Over the past six months, RSM has successfully increased domain and page authority as well driving the 92% hike in traffic to its website RSM also achieves exceptionally strong results across its social channels. Having received the AM Award for ‘Best Social Media Campaign 2014’ in February, RSM has worked to increase the following by as much as 624% (YOY). In May, posts developed by RSM reached 11 million people with 77 new Twitter followers acquired. RSM creates unique and engaging content, ranging from competitions to dealership engagement, and has developed and implemented a strategic paid-for advertising programme. As a consequence, best-ever results have been achieved with significant growth across all platforms during the past year: +624% Google+, +471% YouTube, +462% Facebook, +288% Instagram, +197% Twitter, +83% Linkedin. “We realise the importance of having a comprehensive digital strategy in both winning and retaining customers. RSM delivers strategic and innovative campaigns using the team’s wealth of experience to drive forward our business and ensure we are at the forefront of our industry,” Group Marketing Manager of Mercedes-Benz Retail Group.
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When Mercedes-Benz Retail Group decided to take its product offering to its target audience, the company chose the creation of a pop-up shop in Westfield Stratford City shopping centre in East London. RSM’s event and marketing team was tasked with delivering the project, which was designed to bring the public closer to the new generation of Mercedes-Benz cars. A range of models were displayed, including the A-Class, B-Class and new C-Class, as well as Mercedes-Benz Collection items. The pop-up shop attracted 13,081 people through the doors during the 28-day period, generating 2,223 sales. The Group Marketing and CRM Director of Mercedes-Benz Retail Group said, “As a forward-thinking company we are constantly looking for new ways to engage with our target audience and we continue to work closely with RSM as the team consistently delivers fantastic results. The pop-up shop has been a real success and it is due in no small part to the hard work and creativity that the RSM team invested.”
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Following existing marketing and promotional activity at the Dunlop MSA British Touring Car Championship (BTCC), RSM has developed internal communications around the Isle of Man TT on behalf of Dunlop. The tyre manufacturer is proud to be ‘Official Tyre Partner’ to the historic event and wanted to ensure its staff and stakeholders were kept up-to-date on the island’s race activities. RSM developed two bespoke newsletters to inform about Dunlop’s activation and results from the event. This included one qualifying newsletter showcasing ‘TT Trivia’ and ‘Ones to watch’, whilst the second newsletter contained the race results and Dunlop’s roadside activation. Dunlop’s Communications Specialist commented, “Thank you for all your help in turning this newsletter around in such a short space of time. As a new communication for the Isle of Man TT, it is a great piece of internal PR and we look forward to working with RSM on future editions.”