Monthly Archives: September 2013

FLEXIBLE OFFERING FOR FLEXIBLE OFFERS

FLEXIBLE OFFERING FOR FLEXIBLE OFFERS

RSM’s digital expertise has come to the fore with Mercedes-Benz Retail Group’s new offers website, www.mymercedesoffer.co.uk. Utilising the latest digital developments, the new online platform combines an intuitive and engaging parallax browsing experience with a sleek and elegant look. Customers can search all of Mercedes-Benz Retail Group’s current offers, whether Mercedes-Benz, AMG or smart, by type, model name or monthly payments, to find a model to suit their needs and budget. With a focus on smartphone compatibility and SEO, the new MyMercedesOffer website has had a sensational start, attracting 10,523 visits in its first month alone. “We wanted a site with all of Mercedes-Benz Retail Group’s offers in one place to make it easier for customers looking for a new car, and we’re incredibly happy with the end result,” said Group Marketing & CRM Director. “Like the new A-Class and CLA-Class, the new MyMercedesOffer is a little bit different to what we’ve done before, but at the same time is very Mercedes-Benz, in combining the latest technology with style.”
PORSCHE INTERNAL COMMS DR1VEN BY RSM

PORSCHE INTERNAL COMMS DR1VEN BY RSM

Porsche GB’s retailing division, Porsche Retail Group, has appointed automotive agency RSM to develop its internal communications with a quarterly newsletter. Named DR1VEN, RSM has developed, designed, written and printed the magazine, which is distributed to the staff of Porsche Retail Group. Featuring the latest business news as well as updates from each of the retailer’s five UK sites, the magazine aims to increase staff awareness as well highlight the successes of the team. “We’ve recently begun working with RSM across marketing communications and projects undertaken so far have been of the highest quality,” said Porsche Retail Group Managing Director. “The first edition of DR1VEN, our new internal magazine, has been excellently executed and was extremely well received within the company.”
SOCIAL MEDIA MANAGEMENT SUCCESS FOR MERCEDES-BENZ RETAIL GROUP

SOCIAL MEDIA MANAGEMENT SUCCESS FOR MERCEDES-BENZ RETAIL GROUP

RSM Auto has extended its support of Mercedes-Benz Retail Group to social media management in 2013, recording impressive results during the first three months of the programme. Tasked with the challenge of managing and growing 12 social media channels, covering Mercedes-Benz Retail Group and smart Retail Group for the manufacturer-owned dealer network, RSM Auto’s approach has focused on the creation of unique, engaging content, tailored to each platform. Growth has been recorded across the board, highlighted by a 250% increase in the Mercedes-Benz Retail Group Facebook audience.