Monthly Archives: April 2013

FIAT INDUSTRIAL APPOINTS RSM FOR GLOBAL COMMS SUPPORT

FIAT INDUSTRIAL APPOINTS RSM FOR GLOBAL COMMS SUPPORT

FPT Industrial, the division of Fiat S.p.A. dedicated to the design, production and sale of industrial powertrains, has appointed UK agency RSM to provide global communications support. Following a three-way pitch RSM secured the 12-month contract, which will see the specialist marketing communications agency support the company’s on-road, off-road, marine and power generation offerings. The agreement spans eight markets, comprising the UK and USA, France, Germany, India, Italy, Russia and Spain, and includes the proactive development and placing of features to increase the profile of both the company and its key spokespeople, as well as a complete press office function. “We require a communications agency that delivers effective B2B strategies. RSM’s credentials and its creativity at tender proved it’s the right partner for FPT Industrial,” said Operational Marketing and Communications Manager at FPT Industrial.