Monthly Archives: March 2013

EUROPE’S LARGEST MOTORSPORT SHOW CONTINUES COMMUNICATIONS PARTNERSHIP WITH RSM

EUROPE’S LARGEST MOTORSPORT SHOW CONTINUES COMMUNICATIONS PARTNERSHIP WITH RSM

One of the UK’s leading publishing and exhibitions company, Haymarket has reappointed marketing communications agency RSM to continue its support of Autosport International, Europe’s largest motorsport show. The Milton Keynes-based agency will embark on its seventh year providing strategic PR and communications support, focused on driving footfall and enhancing the trade presence at the Birmingham-based show. RSM will provide turnkey communications support to target both trade and consumer attendees, as well as developing and implementing an engaging social media strategy, while also managing the promotions and press office function. “RSM has supported Europe’s largest motorsport show, Autosport International, for six years. The longevity of this relationship is down to the results the team delivers,” said Haymarket Exhibitions Managing Director. “We look forward to continuing this successful partnership for a fantastic 2014 show.”
WEBSITE KEEPS LE MANS WINNER IN POLE POSITION

WEBSITE KEEPS LE MANS WINNER IN POLE POSITION

Two-time winner of the 24 Heures du Mans, Allan McNish has launched his new website with the help of agency RSM. Specialising in the automotive and motorsport industries, RSM has designed and built McNish’s new online presence with a dynamic and creative execution to appeal to both his fans and stakeholders. Having developed initial creative concepts, the RSM team managed photoshoots to ensure appropriate imagery for the well-respected Scottish driver and Radio 5 Live broadcaster while also producing copy that highlights McNish’s racing success and his work as a brand ambassador. “When I was looking to update my website, RSM provided me with a stunning creative concept, incorporating the latest trends,” commented McNish. “Easily navigable and managed from concept through to going live, it’s the first site of its kind in motorsport and has certainly ticked the box for both me and my partners.”