Monthly Archives: January 2013

RSM SUPPORTS MOTORSPORTS STARS OF TOMORROW

RSM SUPPORTS MOTORSPORTS STARS OF TOMORROW

Buckinghamshire-based marketing communications agency RSM has assisted motorsport consultancy Infinity Sports Management in the design and development of its new website. RSM supported the newly-launched company to establish its online presence, creating the Birmingham outfit’s branding and Corporate Identity (CI) before designing a website to promote Infinity Sports Management offering. Supporting young racing driver talent, Infinity Sports Management’s website is focused on organic Search Engine Optimisation (SEO) with a clean look and feel to reflect the professionalism of the business. “Brand image can make or break a new company and we came to RSM through recommendation,” said Infinity Sports Management Director. “The company logo is simple yet effective while the website balances being both informative and stylish. It’s led to some great enquiries from the world of motorsport.”
YOU CAN IN A CITAN

YOU CAN IN A CITAN

Developed and managed by RSM, Mercedes-Benz Retail Group’s London launch of the Citan provided a strong platform ahead of the new Light Commercial Vehicles' (LCV) arrival at dealerships. RSM’s account, event and creative teams were involved in the multi-faceted project, held at various Mercedes-Benz sites across London and aimed at driving quality footfall, generating test-drive bookings and building prospect databases. An Electronic Direct Mail targeting new and existing customers exceeded industry benchmarks for open and click-through rates, and by creating an informative and engaging event with high-quality attendees, the launch resulted in the sale of 78 Mercedes-Benz vans. “The new Citan is a major part of Mercedes-Benz’s LCV offering, so a successful launch to our London audience was vital. Yet again, RSM delivered in every aspect,” said Group LCV Director, MBRG.